Build Your Baseline

 

A 3‑Week Nutrition Coaching Intro Program for Lifting Women Who Want Their Nutrition to Finally Feel Easy, Consistent, and Well‑Fueled

Program Dates: Feb 9th - Mar 1st

This is about becoming a Well‑Fueled and Fit Woman — someone whose nutrition routine runs on autopilot, and supports her energy, performance, and shape without tracking macros.

The Pattern High‑Achieving Women Get Stuck In

Most of the high‑achieving women I work with initially fall into one of these three patterns:

  1. The Skipper: You skip the nutrition foundations and go straight to intense macro tracking. It feels like drinking from a firehose, overwhelming and exhausting. You end up on and off, never sustaining progress.
  2. The Delayer: You delay progress for months or years because going all‑in on macros feels like too much, so you don’t even start.
  3. The Advanced Yo-Yo-er: You can hit macros and make progress, but the moment you stop tracking you feel lost. You don’t trust yourself, and you end up yo‑yo tracking.

If you’ve been stuck in any of these, it’s not because you’re undisciplined or that macros don’t work, they do, BUT…

The Real Problem (And Why This Keeps Happening)

The problem isn’t effort, macros, or intelligence (my ladies are brilliant).

The problem is that you never built a nutrition baseline.

You were either told to “eat less and move more” (which you’re clearly beyond), or thrown straight into macro tracking without the skills that make it feel easy.

A nutrition baseline is the missing layer that allows you to:

  • Eat in a way that naturally supports a fit, fueled body
  • Feel consistent without micromanaging food
  • Layer macros on top of your baseline as an easy tool to fine-tune (when you want)

You’re not a beginner. But you also don’t yet have the systems in place to confidently hit macros or step away from them without stress.

What a Nutrition Baseline Actually Does

Your nutrition baseline should:

  • Naturally provide the calories, protein, and fiber your body needs
  • Support blood sugar, training performance, and daily energy
  • Be so systemized that daily meals and weekly planning run on autopilot
  • Give you confidence navigating meals out, social events, travel, and weekends

This isn’t about all-out rules or restrictions. It’s about adding in what serves you, building your baseline block by block.

Why the Baseline Comes Before Macros

Macros are a powerful tool.  In fact, I create custom macros for my advanced ladies in my Create Your Shape program. But they only work in there, because they sit on top of this strong foundation.

When your baseline is in place the specific way I teach it for ladies who lift:

  • Your baseline will automatically have you 75% or more to your macros (without even tracking them)
  • Then, tracking will become lighter and easier
  • You already know how to build aligned meals that you have on rotation and can quickly adjust to any macos
  • You’re no longer starting from scratch every day
  • AND most importantly, you know what to do when you’re NOT tracking macros - bad ass shapes are maintained year round because of this

Baseline first. Then macros after you build your baseline, if and when you want to fine‑tune.

This is how nutrition becomes sustainable instead of something you constantly start and stop.

To make it clear: I will not be providing custom macros in this program. I suggest implementing the Baseline tools BEFORE tracking macros. However, there is a large overlap with the Baseline tools and macros, so we will be sharing generic calorie, protein, and macro guidance. If you are looking for custom macro strategy and coaching, please refer to my Create Your Shape program.

What You’ll Experience in Just 3 Weeks with your baseline

In three weeks, you’ll notice physical changes, but more importantly, you’ll feel different around food.

Physically:

  • Reduced bloat and inflammation
  • 3-5lb decrease with a tighter, leaner look
  • Better muscle “pop” from being properly fueled

Mentally & Lifestyle‑Wise:

  • More consistent energy throughout the day
  • Less decision fatigue around meals
  • Confidence with travel, events, and weekends
  • A sense of routine and intention instead of confusion or second‑guessing

You’ll know you’re fueling your body well, without worrying about falling off. This is the routine you’ll do for years, well beyond the 3 weeks. 

Who This Program Is (And Isn’t) For

This is for you if:

  • You already work out or lift weights
  • You want your nutrition to support a tighter and fitter look
  • You’re done with extremes, burnout, and starting over
  • You want a sustainable system you can build on

This is not for you if:

  • You don’t currently train or move your body
  • You’re looking for a crash diet or quick fix
  • You don’t want to create a routine 

How Build Your Baseline Works

This is a 3‑week, guided program designed to fit into a busy life.

You’ll combine education, coaching, and accountability so you’re not just learning,  you’re actually doing.

As soon as you sign up, you’ll receive access to the 3‑part video module:

  • Create Your Fit Chick Identity — it starts with how you think
  • High‑Level Nutrition & Training Science — you’re smart and want to know why
  • The Full Nutrition Baseline Framework — how your days and weeks get systemized

Then, each week we’ll be implementing specific tools from the Baseline Framework.

Week 1: Daily Structure & Create Your Plate

  • Learn how to get optimal nutrients daily in a simple way
  • Create a daily structure that supports energy and training
  • Build balanced plates anywhere, with whatever food you have
  • See how this framework directly supports macro targets (with or without tracking)

When this is in place, your body composition improves without overthinking.

Week 2: Weekly Systems & Your Meal Bank

  • Master meal planning and prep for you and your lifestyle
  • Build your personal Meal Bank of aligned, easy, delicious options
  • Remove nutrition from your mental to‑do list, make it run on auto-pilot

When meals are aligned, easy, and systemized, consistency becomes automatic.

Week 3: Real‑Life & Social Outings Integration

  • Navigate dinners out, events, and social plans
  • Balance weekends, BBQs, travel, and activities
  • Maintain your shape while maintaining your social life

This is where your baseline becomes flexible and durable.

What’s Included: App, Coaching, Support & Accountability

You won’t do this alone.

Included in Build Your Baseline:

  • The Baseline Framework (as soon as you sign up)
  • Weekly Implementation Protocol:  Starting February 9th, each week you'll receive a weekly protocol that builds off of the next - this is where we implement the framework you've learned
  • Weekly Check-in form: So I can know exactly how you're progressing, where you need coaching, and hold you accountable
  • Weekly Group Coaching Calls: Every week I will coach you through the tools and education. Thursday at 7pm EST (replay available). 
  • Private Coaching Community for coaching and progress in between!!
  • Expert Nutrition Coaching by Jenny the Nutritionist: Jenny will be your only coach, reviewing your check-ins, coaching you on the weekly calls, and answering every question in the community.

Every call, every week, you’ll be seen and coached. You won’t get lost in the crowd.

This will NOT take a lot of added time, 90mins per week max!

Program Dates: February 9 – March 1

Is This For You?

If you’re already working out and know your nutrition decisions, body, and mind would benefit from building a well‑fueled baseline, or you want to prime yourself to take things to the next level, this was made for you.

You’ll receive direct coaching from me each week, and if other areas come up that need support, we’ll address them.

Can’t make the calls live? No worries. Replays are available and you’ll still receive coaching inside the community.

Join now and get started building your baseline!! Excited to coach you inside!

 

Questions? Email jenny@jennythenutritionist.com 

What People Are Saying:

Thank you, Jenny! I really enjoyed my time in Baseline and it's an amazing opportunity to offer to ladies. I appreciate all your specific support for my own needs and questions too, and look forward to really working on all that I've learned with you. - Previous Baseline Member

My major win has been a shift in identify. I previously identified as a "health-concious" person but had very loose standards/non-negotiables here. I have done some journaling to shift to the "fit chick identity" with clearer values and standards which is starting to take hold. Jamie, Previous Baseline Member

Thanks so much, Jenny! I feel reenergized to really make my nutrition and physical plans to be about healthful living just being part of who I am. ~Previous Baseline Member

$247.00 USD